Pay Day Yay themed online campaign for Not On The High Street, that included two customer emails and a gif animation for their social media. I designed two different mobile optimised versions of the email, so that the brand can test them for customer engagement. The editorial style of the first email was inspired by their previous Pay Day Yay campaigns, which is also reflected in the Photoshop gif animation that was featured on their social channels, Facebook, Instagram and Twitter. The second email uses the brands classic image based style, both emails were wireframed in Photoshop.
Digital Design: Stina Ovaskainen
Art Direction: Mark Cranton
Copyrighter: Elena George