VALO lifestyle

‘Inspired by Gems’
Branding for VALO lifestyle, a unisex stationery and jewellery brand informed by a paired down Nordic aesthetic, inspired by gemstones. A cohesive brand story throughout all visual materials was key, as well as giving the customers of the online shop a personalised 'human' experience through handwritten thank you cards for all orders. Timeless, minimal designs to communicate the ethos of everyday luxury, with attention to detail in the embossed clean white jewellery boxes and carefully wrapping the stationery in tissue paper. Branding and design work created as a team with Mira Ovaskainen. 

Identity design, logo design
Printed marketing materials: business cards, stickers, thank you card, jewellery care guide, folded gem guide leaflet
Product photography, image retouching
Sourcing printers to match quality demands within budget

Graphic design: Stina Ovaskainen
Art direction and copywriting: Mira Ovaskainen
Photography: Stina and Mira Ovaskainen
2015-2016

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