VALO lifestyle - Online Shop 2017

Third layout design for the international online shop for VALO lifestyle, a stationery and jewellery brand informed by a paired down Nordic aesthetic, inspired by gemstones. Timeless, minimal design to communicate the ethos of everyday luxury.

Online shop with Shopify: design, updates, development
Analysing the user experience and improving it
Wireframing the layout structure in Photoshop
Working with developers on theme code changes
Google SEO (first page ranking)
Brand blog
Social proof blog
Liaising and working with influencers
Product photography, image retouching

Graphic and web design: Stina Ovaskainen
Art direction and copywriter: Mira Ovaskainen
Photography: Stina and Mira Ovaskainen
Models: Kirsi Saivosalmi and Michael Slingo
2016

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